Commissioner Brett Yormark Discusses current State of Big 12 Conference

Commissioner Brett Yormark opened Big 12 media days with a state of the Big 12 Conference. 

Key takeaways from the session included:

- Big 12 is the deepest football conference in America

- The best conference in basketball got better with the additions of Arizona, Arizona State, Colorado, and Utah

-Brands of student-athletes on and off the field will continue to be a priority to amplify their narrative.

- The league will create commercial value for members in new and innovative ways

- Big 12 will continue to partner with ESPN and Fox

Final takeaway was Yormark's comments that the conference is prepared for the new era of college athletics and this is no time to pause.

Full video can be watched below:

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