Cincinnati Athletics Partners with Cincy Reigns for 513 Day


CINCINNATI – Highlighted by this Monday’s “513 Day” day-long fundraiser, Cincinnati Athletics and Cincy Reigns announced on Wednesday several upcoming initiatives to promote and support Bearcats student-athletes.


Cincy Reigns, the official Name, Image and Likeness (NIL) Collective of Cincinnati Athletics, will look to add 513 new members on Monday, May 13 during the day-long “513 Day” event.


Throughout the day, Cincy Reigns will offer membership tiers priced at $5.13, $51.30, $513.00, and $5,130.00 at


UC Athletics’ official social media, including @GoBearcats and @GoBearcatsFB, will feature hometown heroes.


“There’s no place like Cincinnati and we want to celebrate everything that makes our city special on 513 Day this Monday,” Director of Athletics John Cunningham said. “Cincinnati is a city with a blue-collar mindset. We won’t be outworked, and we will always push to be better. Our student-athletes embody the mindset of our city, and it’s my hope you support them on Monday.”


Cincy Reigns also announced upcoming summer events, which will help raise money to support student-athletes.


Cheer on the Reds and Support Cincy Reigns on June 12

Cincy Reigns announced the annual “Reigns and Reds” game on June 12 at Great American Ballpark. Proceeds from the ticket sales bought here will go to Cincy Reigns. Cincinnati football All-America offensive guard Luke Kandra and women’s basketball All-Big 12 forward Jillian Hayes will participate in the first pitch. Elly De La Cruz bobbleheads will be available while supplies last.


Cincy Reigns Inaugural Gala of Games set for August 17

Cincy Reigns will host coaches, student-athletes and fans at the inaugural Red & Black Gala of Games. Participants can compete in some iconic game shows with their favorite Bearcats athletes as part of the Red or Black team. Autographed Bearcats memorabilia, team trips and much more will be available for purchase and/or auction that evening. Please join us by visiting to buy tickets.


About Cincinnati Athletics

The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles, and entered a new era as a member of the Big 12 in 2023.


UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
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